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About Us


Pooja Agarwal, the founder and CEO of Juniper Fashion, has always been a fashion head, possessing an innate sense of style and an unwavering passion for the world of fashion. Her journey began at the tender age of 18 when she embarked on a humble venture, a small saree shop, fueled by her deep-rooted love for Indian textiles and designs.

With an unwavering determination and an indomitable spirit, Pooja Agarwal dreamt of something bigger – to lead the fashion industry in India. Motivated by her aspirations, she fearlessly pursued her dreams and laid the foundation of Juniper Fashion. Guided by her impeccable taste and an understanding of the evolving fashion landscape, Pooja envisioned a brand that would embrace the rich heritage of Indian fashion while infusing it with contemporary aesthetics. Juniper Fashion stands as a testament to Pooja Agarwal's vision and commitment to redefining ethnic fashion wear.

We are an ethnic and fusion wear brand for contemporary women with a traditional twist. Grown out of India's leading garment manufacturing company, Aman Exports International, we are a vertically integrated company based in Jaipur, the manufacturing hub of Rajasthan. This gives us an upper hand in providing the best quality products at the best prices.



    To provide the latest style and offer fashionable contemporary ethnic wear by focusing on trendy silhouettes with traditional and heritage feel resulting in an elegant look.


    To become a full scale Omni-channel brand that will provide our customers with a fully integrated shopping experience by uniting user experience from brick-and-mortar to mobile browsing and everything in between. The ultimate goal is to become one of the leading ethnic wear brands in India.


    Cutting edge technology and a hundred hands with a strong passion allows us to create artisanal prints and exotic patterns that forms a cheerful melange.


    Our aim is to constantly develop new products, maintain a fair & equitable relationship with our producers and preserve the quality on which our reputation rests.