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About Founder


Pooja Agarwal, the founder and CEO of Juniper Fashion, has always been a fashion head, possessing an innate sense of style and an unwavering passion for the world of fashion. Her journey began at the tender age of 18 when she embarked on a humble venture, a small saree shop, fueled by her deep-rooted love for Indian textiles and designs.

With an unwavering determination and an indomitable spirit, Pooja Agarwal dreamt of something bigger – to lead the fashion industry in India. Motivated by her aspirations, she fearlessly pursued her dreams and laid the foundation of Juniper Fashion. Guided by her impeccable taste and an understanding of the evolving fashion landscape, Pooja envisioned a brand that would embrace the rich heritage of Indian fashion while infusing it with contemporary aesthetics. Juniper Fashion stands as a testament to Pooja Agarwal's vision and commitment to redefining ethnic fashion wear.